This is also because sex sells, “The porn industry makes between $10 Billion and $14 Billion annually”.2 The Tom Ford ads, for example, hit you over the head with the promise of sex. The Azzaro ads show two people, presumably in a relationship. While the Emporio Armani ads imply that women will come after someone wearing their scent. Notice that all the sex promised is heterosexual. This is to legitimize the act of men buying perfume.
Works Cited:1Breazeale, Kenon. (2003) “In Spite o f Women: Esquire Magazine and the Construction of the Male Consumer,” pp. 230-243 in Gender, Race, and Class in Media, edited by Gail Dines and Jean M. Humez. Thousand Oaks, California: Sage Publications
2Rich, Frank. (2003) “Naked Capitalists,” pp. 48-60 in Gender, Race, and Class in Media, edited by Gail Dines and Jean M. Humez. Thousand Oaks, California: Sage Publications
3All images were found on Imageshack,